How EOS outdid industry veterans such as chapstick to become the best in lip care

If you have been keen on following the social media accounts of stars such as Miley Cyrus, Kim Kardashian and Taylor Swift among others, you might have noticed that they seem to carry EOS lip balm products everywhere that they go. It is interesting to see the change from the traditional chapstick to the new, colorful and stylish orb-shaped lip care products. The amazing thing about the package is the shape to the fragrance and the interesting sound that the packages make when you shut them. However, the journey to beating the industry veterans and overtaking the shelves’ on the lip care aisle was not an easy one.

When the founders of the line started thinking about creating the product, the first thing they wanted to do was look for a replacement that would be more than just another rand on the shelves. They knew that knocking off a few cents from the normal cost of the product would not be enough. The idea to create a different design of product was the first step towards their success.

The second step was getting a person who would agree to stock EOS lip balm products. They tried many places, but it was one manager at Walgreens that gave them a break. Soon, the product was flying off the shelves and Walmart and the online outlets like eBay were stocking. Then, they needed brand ambassadors that would appeal to their target market of young people. They picked a few stars such as Demi Lovato, Miley and Nina Dobrev. Within no time, the brand was trending on Facebook and social media and they had gained a cult-like following.

The current sales and the projected sales of the future indicate that the company is getting stronger and selling even more. With their carefully manufactured and safe line of products, the sky is not the limit for EOS.

http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791

 

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